A Culture of Diversity, Equity, Inclusion and Belonging

At Subaru of America, we believe that diversity makes us stronger. Diversity, equity, inclusion and belonging (DEIB) are core to our culture, how we make decisions and how we treat each other as humans first. From our employees and our retailers to our local communities where we live and work, we value each unique story and strive to create a space for belonging and an environment where all people feel a sense of opportunity.

Subaru’s DEIB Mission and Vision

Subaru of America strives to create an atmosphere where the principals of our Love Promise are respected and practiced by all colleagues. We want our business to be reflective of our country and our customers – where people of all races, genders, sexual orientation, ages, abilities and backgrounds are welcomed and embraced for who they are and have the opportunity to reach their full potential.

We are committed to engaging with our Subaru community so that all feel they are treated fairly and with understanding and compassion. We aim to inspire and empower our colleagues to be authentic in who they are, allowing them to think creatively about how they can help us achieve our Love Promise. We are eager to serve our colleagues, customers and partners by:

  • Learning how to recognize and acknowledge biases when making decisions.
  • Opening our hearts and minds to stories from colleagues and customers to foster unity and support.
  • Valuing talent and skills from all backgrounds and experiences.
  • Empowering colleagues with different experiences and perspectives throughout our organization.